What is it?
Narrative Strategy is the means by which we use storytelling in order to attain a goal or fulfill a mission. Stories are what move and inspire people, and when you’re trying to get something done, your narrative strategy will provide a path for realizing your goals through effective storytelling.
What does the narrative strategy process look like?
The narrative strategy process looks different for every organization. It can be brainstorming, jam boarding, circle sharing, and even rapid prototyping. But whatever it is, it’s always collaborative.